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Director of Sales & Marketing

Company: Hampton Roads Embassy Suites
Location: Hampton
Posted on: March 18, 2023

Job Description:

When you're an Atrium Associate, you're a part of a crucial workforce providing the ultimate 'Home Away From Home' for our guests. We know that it takes a lot of time and effort to provide these exceptional experiences, so we reward your efforts with a competitive compensation plan and other benefits and perks that allow you to offer your best to our guests. These benefits include:

  • Daily Pay
  • Significant Travel Discounts on Marriott and/or Hilton properties
  • 401k Plans
  • Medical Insurance
  • Other property specific benefitsPlus, we make sure you can grow your career the way you want to through Internship programs, training and development and over 80 hotels that offer incredible opportunities for career driven associates.
    Hotel:

    Hampton Roads Embassy Suites
    Director of Sales & Marketing
    Full time
    Profile:
    FLSA: Exempt
    Location: Property
    Telecommute: Limited
    Bonus Eligible: Yes
    Direct Reports: Yes - Multiple
    Reports To: General Manager
    Equipment: Cell Phone allowance
    Primary Purpose:
    The primary purpose of the Director, Sales & Marketing position is to provide full cycle sales leadership for top line revenue generation, including identifying, qualifying, negotiating, and closing business for the assigned property, as well as client support, site visits, and overseeing the property sales and service teams.
    The Director, Sales & Marketing will be tasked with the following duties, responsibilities, and assignments:
    • Manage property level Sales and Events associates (including Sales Managers, Event Sales Managers, Sales and Event Service Managers, and/or Sales Coordinators) by ensuring Associates understand employment practices, recommending employment decisions and corrective action, supporting performance management, and implementing discipline in accordance with Atrium's Core Values;
    • Generate new group leads through proactive solicitation using resources such as the internet, 3 rd party vendors, brand resources, Property Sales Systems, etc.;
    • Recruiting, interviewing, hiring, and training Associates;
    • Aggressively pursuing all appropriate business opportunities within designated Director, Sales & Marketing assigned accounts or segments including responding to leads, customer solicitation, and relationship building. Achieving individual and team productivity goals;
    • Planning and executing client site visits, on-site client negotiations and meetings, and pre- and post-con meetings;
    • Functioning as a key leader of the Revenue Strategy Team along with the General Manager and Director of Revenue Management, helping to develop the pricing, inventory, and marketing strategies;
    • Functioning as the liaison between the property and the Enterprise Sales Organization, communicating strategies and hotel information, and countersigning all sales contracts;
    • Actively engaging in the local community as it benefits the hotel, via approved memberships in organizations, charitable activities, and business community events;
    • Unless the hotel is part of the shared service marketing department, the Director, Sales & Marketing is responsible for all hotel marketing, ensuring the content and appearance is current, accurate, and optimally represents the hotel. Hotel Marketing includes all print and digital marketing, catering menus, social media posts, online reviews, and all content (text, images and videos) on brand and third-party websites;
    • Providing financial leadership of the sales function to include forecast Group and Catering Revenue, participating in annual budget process, preparing for and participating in financial reviews at property level and above as well as updating the property Strategic Selling Guidelines;
    • Conducting and/or participating in the required company standard meetings, including but not limited to daily Operations stand up meeting, Business Review Meeting, Revenue Strategy Meeting, Credit Meeting, BEO meeting, Budget Meetings, and weekly Staff/Executive Committee meeting;
    • Managing the negotiated Transient segment with support from Atrium National Sales;
    • Hosting or participating in proactive sales initiatives and events; and
    • Any and all other work as required to complete the primary purpose of the position.Qualifications:
      Required Prior Experience:
      5+ years of hotel or industry related experience
      Proven performance achieving individual and team sales productivity goals
      Preferred Prior Experience:
      5+ years of hotel sales and marketing experience
      3+ years successfully directing a sales, catering or similar team
      A strong working knowledge or experience with the Group, Negotiated Transient and Social Event segments
      Required Education:
      Bachelor's degree in related field or equivalent experience
      Required Technology:
      Demonstrated experience with industry specific sales programs including Microsoft Office, Delphi.fdc, and/or CI/TY, particularly in detailing Banquet Event Orders (BEOs)
      Preferred Technology:
      Working knowledge of ProfitSword forecasting
      Travel:
      5% travel requirement
      Required Physical:
      8+ hours at a desk/computer
      Competencies:
      (38) ORGANIZATIONAL AGILITY
      Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
      (37) NEGOTIATING
      Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships, can be both direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.
      (15) CUSTOMER FOCUS
      Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
      ________
      Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
      Atrium Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
      Atrium Hospitality brinda igualdad de oportunidades de empleo a todos los empleados y aplicantes de empleo y prohibe la discriminacion y el acoso de cualquier tipo sin distincion de raza, color, religion, edad, sexo, origen nacional, estado de discapacidad, genetica, estado de veterano protegido, orientacion sexual, genero de identidad o expresion, o cualquier otra caracteristica protegida por las leyes federales, estatales o locales. Esta politica se aplica a todos los terminos y condiciones de empleo, incluido el reclutamiento, la contratacion, la colocacion, la promocion, la terminacion, el despido, el retiro, la transferencia, las licencias, la compensacion y la capacitacion.
      Notice of candidate Privacy Rights: http://https://atriumhospitality.com/privacy-policy/

Keywords: Hampton Roads Embassy Suites, Hampton , Director of Sales & Marketing, Executive , Hampton, Virginia

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