Vice President of Marketing and Development

Company: VersAbility Resources Inc.
Location: Hampton
Posted on: April 19, 2024

Job Description:

Position Purpose:The VP of Marketing and Development is responsible for all efforts related to conceptualizing and implementing strategies to develop the organization's fundraising, marketing, and public relations activities while achieving measurable results. The position serves as the architect and lead strategist regarding external affairs and will execute the organization's fundraising and long-term and day-to-day efforts in gaining private resources, market research and planning, the strategic direction for promotion and advertising. This position is responsible for hiring, training and coaching the department's staff as it relates to fundraising, marketing, and external affairs. The VP of Marketing and Development reports directly to the President & CEO. This position will also work closely with the organization's Board of Directors, Business Advisory Council and regional executive, business, and philanthropy leaders in advancing the mission of VersAbility Resources. Primary Duties:Reasonable accommodations may be made to enable individuals with disabilities to perform the primary duties.

• Provides leadership for a comprehensive strategy to develop and manage fundraising initiatives to include individual, corporate and annual giving, major gifts and legacy giving.
• Provides leadership and management in implementing the organization's strategic plan as it relates to fundraising and marketing.
• Provides leadership and management in implementing a comprehensive development strategic plan.
• Provides leadership in brand development, strategy development and implementation, community outreach, and all media, digital and print collateral.
• Develops an annual marketing plan with strategies and tactics and garners resources necessary to achieve measurable goals.
• Oversees and directs the development and administration of the Marketing and Development annual budget.
• Directs the implementation and execution of marketing and development activities, policies and procedures.
• Ensures marketing communications are coordinated; leads the marketing plan objectives; and, meets the budgetary requirements of VersAbility Resources.
• Manages the hiring, training and coaching of fundraising and marketing staff.
• Develops corporate documents, proposals and communications materials, including design, key messages, copywriting, editing and proofing.
• Develops materials for diverse external and internal stakeholders, including Major Gifts, prospects Campaign, Foundation, Community and Collective Impact teams, the CEO and others, as needed.
• Ensures all work is high quality, on time, on budget and meets or exceeds internal and external customer expectations.
• Strong ability to develop donor relations, solicit and obtain major gifts from individuals, corporations and foundations.
• Maintains relations with and develops grant proposals for foundations. Knowledge, Skills and Abilities
  • Knowledge of industry best practices/standards
  • Skill in Grants, planned giving, and philanthropy
  • Skill in successful implementation
  • Skill in organization
  • Skill with interpersonal relationships
  • Skill with written communication
  • Skill with oral communication
  • Ability to analyze data
  • Ability to guide programs through change
  • Ability to translate complex concepts
  • Ability to develop budgets
  • Ability to create and maintain client relationship Education: Bachelor's Degree in Business Administration, Communications, Public Relations, Marketing or a related field. Master's preferred. Experience: Minimum of five years of professional and progressive experience in leading development and marketing strategies and programs, and in managing projects and teams. A proven track record of substantial success in fundraising, including securing major gifts, is required. Competencies: To perform the job successfully, an individual will demonstrate the following competencies to perform the essential functions of this position.
    • Leadership: Achieves results through people by successfully completing objectives, conducting performance reviews, motivating, delegating, team-building, gaining commitment and empowering the team.
    • Accountability: Accepts responsibility and is skilled at problem-solving within and outside the department/organization.
    • Attention to Detail: Takes responsibility for a thorough and detailed method of working and for quality work products.
    • Collaboration: Develops cooperation and teamwork while participating in a group, working toward solutions which generally benefit all involved parties.
    • Developing Others: Selects and retains a superior workforce within an environment that values diversity and respects individuality. Promotes continuous learning and the development of self and others to achieve maximum potential. Gives and seeks open, authentic, and timely feedback.
    • Effective Communication: Creates an atmosphere in which timely and high-quality information flows smoothly up and down, within and outside of the organization; encourages open expression of ideas and opinions.
    • Ethics and Integrity: Exhibits uncompromising integrity and commitments to the organization's values, human resource principles and business conduct policies; builds trust and instills self-confidence through mutually-respectful, ongoing communication.
    • Initiative: Does more than is required or expected in the job. Goes beyond expectations in the assignment, task, or job description without being asked.
    • Innovation: Applies original thinking in job responsibilities and to improve processes, methods, systems, or services.
    • People Development: Demonstrates the ability to understand the needs, interests, strengths and weaknesses of others, and to utilize this information for contributing to the growth and development of others.
    • Presentation Skills: Prepares and confidently delivers an engaging message which achieves its objectives and positively influences the intended audience.
    • Strategic Thinking: Understands and processes complex information and exercises sound judgment, considering the situation, the issues, the key players, and the levels of authority involved. Proposes courses of action that further the objectives, priorities, and vision of the organization.
    • Teamwork: Works as a productive member of a cohesive group toward a common goal and contributes to team development an effective team dynamic.
    • Quality: Produces results or provides services that meets or exceeds company standards. Environmental:
      • Typically, the incumbent may sit comfortably to do the work.
      • Travel to local business, events and conferences will be required.
      • There will be some walking, standing, bending, carrying of light items such as papers, books, etc.
      • These tasks are required less than 20% of the time. No special physical demands are required to perform the work.

Keywords: VersAbility Resources Inc., Hampton , Vice President of Marketing and Development, Executive , Hampton, Virginia