Sales Manager
Company: La-Z-Boy
Location: Richmond
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Comfort starts with our 10,000
team members across the globe, who are transforming the power of
comfort every day. Our employees have the power to change lives, in
our homes, work and communities. We foster an inclusive environment
while honoring a legacy built on family, where everyone can be
themselves. If you are ready to join an industry leading
organization where our people are the most important asset, and
innovation propels us into the future, you’re ready to take your
seat at La-Z-Boy Incorporated. WE BELIEVE IN THE TRANSFORMATIONAL
POWER OF COMFORT Job Summary: A pivotal leader responsible for
driving sales growth and fostering a high-performing sales team.
The role involves executing personnel and store sales initiatives
to achieve revenue targets, while consistently upholding the
company’s ethos of prioritizing people, optimizing processes,
delivering exceptional products, and reinforcing the brand’s core
values. This position plays a crucial role in elevating the store's
sales performance and contributing to the overall company success
and is held to the highest standards of ethics, integrity, and
professionalism. Training Pay: $20 - $22 per hour for 2-6 weeks (no
commissions; base rate varies by location) Average Annual Earning
Potential After Training: $45,000 - $75,000 (inclusive of base,
commission and bonus) Job Description: KEY RESPONSIBILITIES (other
duties as assigned): Process: Achieve or surpass store and
individual sales goals, annual operating benchmarks, and personal
objectives. Promote In-home design program. Champion and role model
the selling process by overseeing the interaction on sales floor
and evaluating team performance. People: Provide coaching,
training, and support to sales teams to improve sales techniques,
strategies, and overall performance. Ensure staff deliver
exceptional customer service, building long-term relationships that
enhance customer loyalty and satisfaction. Build a motivated and
cohesive team by recognizing achievements, addressing concerns, and
promoting a culture that aligns with the company values. Recruit,
train, and mentor staff to ensure they meet sales targets while
fostering a positive work environment. Brand Advocacy: Ensure the
store and team consistently reflect the company’s brand image,
values, and customer experience standards. Champion the delivery of
a branded customer experience, ensuring that the store layout,
product presentation, and employee interactions align with brand
guidelines. Support company-wide marketing initiatives and
promotions, ensuring they are executed correctly and in line with
the brand's positioning. Operations: Resolve customer concerns and
other issues that may interfere with efficient sales operations.
Support planning and executing sales promotion and events.
Collaborate with support teams to ensure flawless execution of
operational excellence. Ensure proper execution of all existing and
new systems and administrative procedures. Uphold brand visual
standards in the store by ensuring cleanliness in employee and
customer areas. SCOPE & IMPACT: This position holds significant
influence over the store's financial health, team morale and
development, operational efficiency, and the overall customer
experience and reputation in the community. This position reports
to the Store Manager of the assigned location with indirect
influence of sales team. MINIMUM REQUIREMENTS: Education: High
School or GED Equivalent Experience: 1-3 years in a business unit
with a retail sales emphasis. Skills: Proficient in Microsoft
Office 365, financial understanding, adept interpersonal
communication, analytical abilities, goal orientation, team
management, and customer service. Other: Ability to work the
schedule and hours dictated by business needs, to include evenings,
weekends, and holidays PREFERRED REQUIREMENTS: Experience managing
in a retail environment with a strong focus on sales. Strong
business acumen Advanced interpersonal skills, communication skills
& experience in building effective relationships. SUPERVISORY
RESPONSIBILITIES: none PHYSICAL DEMANDS/WORK ENVIRONMENT: Ability
to lift and/or carry up to 50 pounds. Ability to stand for long
periods of time. Nearly continuous use of repetitive hand motions,
hearing and listening. Often required to sit, walk, bend and stoop
Subject to inside environmental conditions Ability to pass
background and drug screen. OTHER DUTIES: Please note this job
description is not designed to cover or contain a comprehensive
listing of activities, duties or responsibilities that are required
of the incumbent for this job. Duties, responsibilities and
activities may change at any time with or without notice. At
La-Z-Boy, we prioritize clear communication and reward outstanding
talent! We invite you to explore the exciting opportunities
available. To help you make an informed decision, we’re sharing key
information about our pay practices. What You Can Expect: Training
Pay: $20 - $22 per hour for 2-6 weeks (no commission) Average
Earning Potential After Training: $45,000 - $75,000 (inclusive of
base, commission and bonus) Total Compensation Range: $15,000 -
$90,000 (will not pay less than state/local minimum wage
requirements) Post-Training Pay – You choose between 2 plans! Sales
Manager Plan 1 Base Pay : $10,400 per year Commission & Bonus: Earn
more with UNCAPPED commission on written sales – 6% on La-Z-Boy
Design Sales and 4% on other sales, other than La-Z-Boy Design
Sales. Monthly bonus opportunity of $0 - $1,500 based on specific
group sales goals Sales Manager Plan 2 Base Pay : $26,000 per year
Commission & Bonus: Earn more with UNCAPPED commission on written
sales – 3% on La-Z-Boy Design Sales and 2% on other sales, other
than La-Z-Boy Design Sales Monthly bonus opportunity of $0 - $1,500
based on defined group sales goals Individual pay is based on
various factors, including geographic location, personal
performance and relevant qualifications, experience, and skills. By
providing our salary ranges and total compensation range details,
we aim to foster understanding and confidence in our pay practices.
Should the base rate plus the commissions earned during a
performance period not be at or greater than location minimum wage
requirements for the period, the company will make a minimum wage
adjustment for the employee to be compliant with minimum wage for
the location. Weekly Hours: 40 Benefits for Employees in the US:
Benefit offerings to employees and their families include: Medical,
Vision, Dental and Basic Life Insurance, available 401k retirement
plan with company match of up to 6%. Paid time off includes: 9-11
paid holidays each year, two weeks’ prorated vacation as a new hire
and either personal time (non-exempt only) or state mandated sick
time. More information can be found via:
https://learn.bswift.com/la -z-boy If this role requires travel /
driving in order to perform the key responsibilities outlined
above, candidates must be able to meet the qualifications noted in
the company’s Driver Management Program to be considered for the
role. At La-Z-Boy Incorporated, we're an equal opportunity
employer. We understand that our employees’ diverse backgrounds,
experiences, perspectives, and viewpoints add value to our ability
to create and deliver the best possible service, quality products,
and is of utmost importance as we work together to build comfort.
All applicants will be considered for employment without attention
to race, color, religion, sex, sexual orientation, gender identity,
national origin, veteran or disability status. We are committed to
fostering an environment in which all employees feel valued,
included, and empowered to do their best work and bring great ideas
to the table. If you are a qualified individual that may need a
change or adjustment to the application/interviewing/hiring process
as a result of your disability, you may request a reasonable
accommodations by emailing our recruiting team at
recruiting@la-z-boy.com or by calling 734-242-1444.
Keywords: La-Z-Boy, Hampton , Sales Manager, Sales , Richmond, Virginia
